About BeYoona

Our Story

Does this sound familiar?

You want to buy something nice, but you also want to feel good about it. No mass production or unclear origin—just an authentic product made with care.

We understand that longing

It can be difficult to find sustainable and truly fair products. That is why, since 2019, we have been working with Nepalese craftswomen who are passionate about their craft and receive a fair wage for their work.

Handmade and Fair Trade

At BeYoona, you’ll find unique products made from natural materials, produced in small batches. That way, you can be sure that your purchase is not only beautiful, but also contributes to the well-being of the makers.

Experience and Trust

For more than 5 years, we have been growing together with our partners in Nepal. Their craftsmanship and our dedication ensure that you can count on quality and authenticity.

Small-scale and personal

We deliberately choose a personal approach. Sometimes that means a product is temporarily out of stock—but favorites will be back. We love to give you a behind-the-scenes look on Instagram so you can see how your product comes to life.

“We use only azo-free dyes for the colors.”

Respect for people, animals, and the environment

Our products are made from 100% New Zealand wool, sourced from farms where animal welfare is protected by law and mulesing is prohibited. The wool is also RWS-certified, which guarantees that the sheep and the land are treated with care. We use only azo-free dyes for our colors, ensuring that our products are safe—even for the youngest children.